Duckett family Essay Example for Free

Duckett family Essay The current trend of journalism organizations to hire â€Å"screaming journalists† like Nancy Grace and others is a disservice to the Fourth Estate and threatens the very notion of a free press. Grace and others of her ilk are not reporters seeking the news for its value to the general public nor are they attempting to inform. These confrontational entertainers are more interested in high ratings and controversary than in the news. Furthermore, their lack of general human compassion is endangering the entire profession. Never is this more clear than in the case of the family of Melinda Duckett vs. CNN and Nancy Grace. In September, 2006, Melinda Duckett’s two-year-old son was reported missing and Duckett agreed to appeared on Grace’s show in an effort to promote the manhunt for her missing child. Grace was belligerent and in the woman’s face, screaming at her because she would not discuss her whereabouts when the child disappeared and accusing the woman of having something to do with her child’s disappearance. (Smoking Gun, 2006). Duckett’s son has still not been found, but a day after the interview with Grace, the woman shot and killed herself with a shotgun. In the days following Duckett’s death, Grace not only aired the original interview berating the distraught woman, but she went on the nightly news herself, defending her interviewing techniques. â€Å"Former prosecutor turned talk show host Nancy Grace is unapologetic about her aggressive approach to a mother who committed suicide after an interview about the womans missing son,† ABC News reported (â€Å"Nancy Grace says ‘Guilt’). Grace showed no human compassion for the mother in the interview or in the days after her death. Drawing on her history as a criminal prosecutor, Grace attacked in a manner more appropriate for a courtroom than a newsroom. That is not to say that reporters should not ask tough questions, but they should not browbeat an interviewee and speak over them as is reported Grace did. Reporters have a responsibility to seek out the news not make it. In her attacks on Melinda Duckett, Nancy Grace went beyond the level and stepped back into her prosecutorial role, attempting to find the criminal. â€Å"How is that questioning doing anything but making a person in a desperate situation feeling even more desperate? said Hub Brown, a professor at Syracuse Universitys Newhouse School of Communications. â€Å" (ABC News) Grace defended her unrelenting questioning as a serach for truth and said police later agreed with her that Melinda Duckett is a suspect in her son’s disappearance. What police actually said was that in a child disappearance, the parents are always the initial suspect. Almost a year later, Duckett’s son has still not been found. What has happened, however, is that Grace has put all legitimate journalists in danger of having their rights revoked due to her drive for ratings. In November, 2006, the parents of Melinda Duckett filed a lawsuit against Grace, CNN and Duckett’s estranged husband who helped arrange the Grace interview (Smoking Gun). And, in June, 2007, a Florida court ruled that the case had merit and would be tried in federal court because the participants reside in multiple jurisdictions (â€Å"Ruling in†¦Ã¢â‚¬ ). By bringing this kind of unwanted spectacle to the media, Grace is causing a chilling effect that will lead to fewer people wanting to cooperate with the media and could ultimately lead to a restriction in the rights of journalists. Her lack of basic human compassion is more relevant than whether Melinda Duckett killed or abducted her own son. The role of the media is not to determine the truth, but to report that truth after it has been exhibited by others. While some investigative journalists might argue this point, the reality is that even investigative journalists do not draw their own conclusions about the news. They search for facts and report them. Nancy Grace took facts not in evidence and applied them to the Duckett case, making herself judge, jury and prosecutor of Melinda Duckett without giving Duckett the benefit of a defense attorney. Grace, however, insists her line of questioning was reasonable. â€Å"In an exclusive interview with Good Morning America today, Grace said that she takes no responsibility for Ducketts suicide. If anything, I would suggest that guilt made her commit suicide, Grace told ABC News Chris Cuomo. To suggest that a 15 or 20 minute interview can cause someone to commit suicide is focusing on the wrong thing, she said. â€Å" (ABC NEWS) Grace’s attitude in the wake of Duckett’s suicide is another black eye for the face of journalism. Her unapologetic accusations against the dead woman seemed to indicate that she believes her questioning was appropriate even if it did contribute to Duckett’s death. Her claim that â€Å"even the police agree with me† (ABC News), does little to redeem Grace in the eyes of the general public. Instead, she is seen as so concerned about her ratings that she would put them above human safety. That attitude seems to be in evidence on her webpage. Grace actually advertises for crime victims to call her show and become part of the entertainment value of the news (CNN. com) Though she places her calls for tips in the framework of helping crime victims seek justice, her show advocates her â€Å"Cross Exam† and her prosecutorial drive to find the answers to crime. If Ms. Grace believed that rooting out crime was her calling, she should not have left the prosecutors office for the media. Her style of â€Å"journalism† is an insult to those who attempt to keep the Fourth Estate free of bias and predetermined opinions. Instead, based on her experience, Grace makes judgments calls about people’s guilt as she did with Melinda Duckett and â€Å"reports† the news based on her interpretation of events. She had an exclusive interview with the mother of a missing child, a child police still presume to be alive. Instead of carefully crafter questions designed to help authorities and the general public find the missing boy, Grace decided that badgering Melinda Duckett would mean better ratings. For the sake of the industry, one can only hope that the Duckett family attorneys cannot prove that greed and not news was Grace’s motivation. If they prove that she sought ratings over the truth and therefore did contribute to the death of Melinda Duckett, the chilling effect on all media will be extreme. Her unreasonably harsh questioning methods place all media attempts to get to the truth in danger and violates the most basic tenet of the Fourth Estate: to inform. Nancy Grace has no intention to inform the general public of anything the day she interviewed Melinda Duckett except for her own conviction that Duckett was responsible for her son’s disappearance. This kind of action has no role in journalism, but belongs in editorial and opinion pages, not disguised as news. WORKS CITED ABCNews. com. Nancy Grace says ‘Guilt’ Likely Made Mother Commit Suicide† http://abcnews. go. com/GMA/story? id=2448050page=1 , June 24, 2007. Nancy Grace Homepage. http://www. cnn. com/CNN/Programs/nancy. grace/, June 24, 2007. â€Å"Ruling Made in Duckett-Grace Case† http://www. local6. com/news/13533994/detail. html? rss=orlpnpsp=news,, June 24, 2007. The Smoking Gun, â€Å"Nancy Grace Sued for Wrongful Death† http://www. thesmokinggun. com/archive/1121061grace1. html ,, June 24, 2007.

Postmodernism in Heaneys Poems Bogland and Tollund Man Essay -- Seamu

Abstract This research takes a postmodern approach to Seamus Heaney's two poems: Bogland and The Tollund Man. The evidences in the research bring illuminations to the significant issues of postmodern concept. Heaney's poetry was studied in myth, politics and revolutionary movement in the area of Irish classical poetry. Recently, his poems are considered as postmodern. To answer that how much his poems are traditional, modern or postmodern is the aim of this project. Key Words: postmodernism, myth, imagery, technique, poetry, deadly, violence, corpse, bog, imagination, freedom. Introduction This research is a case study including discussions and analysis of two poems by Seamus Heaney, one of the postmodern poets. The poems, which are going to be analyzed, are: Bogland and The Tollund Man. In Heaney's poetry we can see a connection between the mythical and the logical, the past and the present, to describe his thoughts and emotions, concerning the Irish troubles and human experiences. Heaney represent his feelings toward these problems by using imagery and structural techniques that are present in his poems . Chapter one of this study is a literature review of the ideology of postmodernism with emphasis on postmodernism and poetry. It also includes the meaning of postmodernism, different views and criticism on Heaney's poetry and his ideas about the principles of imagism. Chapter two analyzes the poem Bogland and reveals some points in describing the poem such as its national sides and two key images in the poem and explains how the poet has achieved and used them in his poems. It also discusses about Heaney's essay on a poem called The Bog People by P.V Globe. Chapter three is... ... From Internet: http://athena.louisville.edu/~cscart01/pomopoetry.html From Internet: http://www.colorado.edu/English/ENGL2012Klages/pomo.html Notes 1 Dr. Mary Klages, Associate Professor, English Department, University of Colorado, Boulder: http://www.colorado.edu/English/ENGL2012Klages/pomo.html 2 Dr. Christopher Carter Professors at University of Louisville, Postmodern Poetries March 1999. 3 Seamus Heaney, essay on The Bog People by P. V Globe, 1969 4 From a study guide on internet: http://www.universalteacher.org.uk/poetry/heaney.htm

Analyzing the Buyer Decision Process by interviewing two consumers

The buyer decision process is like an imaginary process that the consumer undergoes in buying a product or a service. This process happens before, during, and after purchasing the product or a service. The concept of this process says that a consumer undergoes different ‘stages’ whenever he is involved in a transaction of a product or service. These stages include Need recognition, Information search, Evaluation of Alternatives, Purchase decision, and Post purchase behavior (Kotler, 1999). Recognition of the consumer’s needs can be caused by internal or external stimuli.Examples of internal stimuli are a person’s needs such as thirst and hunger. External stimuli, on the other hand, consist of advertisements, slogans, magazines etc (Kotler, 1999). In the case of Person A, she saw the ice cream in a poster and that’s what made her buy the particular ice cream because it looks delicious. Person B, on the other hand, bought the ice cream simply because s he felt the need of cold food because of the climate. In that situation, Person A’s need of ice cream is caused by an external stimulus while Person B’s need is caused by an internal stimulus.By analyzing the answers of the interviewees, we can say that climate and advertising are one of the factors that influenced the buying behavior of the two consumers. Information about the product can be made known by the consumer through personal, commercial, public, and experiential sources. Personal sources can be family, friends, and close relatives. These are actually the most effective source of information. An example of a commercial source is a salesperson. Usually, most of the information about the product can be made known through this kind of source.Public sources include mass media. Experiential sources exist when the consumer already tried the product, or experienced it (Kotler, 1999). When asked about their source of information about the ice cream, Person A said tha t she saw the ice cream in a poster while Person B answered that a friend told her that the particular ice cream tastes good. Person A’s source is belongs to Public sources while Person B’s source belongs to Personal sources. When asked about the importance of their source, Person A said that her source is not really that important.On the other hand, Person B said that her source is important (her source is her friend) because the ice cream was recommended by her friend and that she trusts her friend. The next step in the process is the evaluation of alternatives. In this stage, the consumer evaluates the features of the products and many other factors (Kotler, 1999). Person A said that before buying the ice cream, he considered the price, the flavor, and if she will be satisfied after consuming the product. The same thing goes for person B. She also said that she considered the product price, flavor, and her satisfaction afterwards.When asked how they evaluated these alternatives, they said that they just look at the product and the information that comes with it. In this case, the buying behavior of the consumers is influenced by the product’s features. The purchase intention is the consumer’s want to purchase her most preferred kind of the product (Kotler, 1999). Person B said that in deciding what flavor of ice cream to buy, she just looks at the flavors and recalls about her experiences about these flavors. Person A answered just the same as Person B. Person A said that she chose vanilla because it is her personal favorite.Person B said that she is in the mood for chocolate that is why she chose that particular flavor. In this case, factors that influenced the buying behavior of the consumers are experience, personal choice, and mood/emotion. Post purchase behavior is like the evaluation of the consumer after purchasing the product or a service (Kotler, 1999). In the end, the consumer can be satisfied or dissatisfied. When aske d about describing their level of satisfaction, both interviewees answered that their level of satisfaction is high and that they were both satisfied. Why?Because the outcome of their purchase met their expectations. Many other factors might have affected the buying behavior of the two consumers. Demographics might have also contributed on the purchase of the ice cream. Since there are 3 ice cream parlors in located near the consumers’ place, demographics might also have affected their purchase. If there are no ice cream parlors in the place, they may not be able to purchase ice cream. Reference: Kotler, P. (1999). Principles of marketing. Retrieved April 30, 2007, 2007, from http//:cas. uah. edu/berkowd/webpage/MKT600/KOTCHA05. PPT

Left to Tell by Immaculée Ilibagiza Essay example - 693 Words

In her book, Immaculà ©e Ilibagiza shares the power of faith in God through her moving experience of the Rwandan genocide. God saved her life for a reason. â€Å"He left me to tell my story to others and show as many people as possible the leading power of his Love and Forgiveness† (208-09). Her book proves that â€Å"with God all things are possible†. Her objective is not to give a historical account of Rwanda and/or of the genocide. She gives her own story. She attests that through God’s help, forgiveness is possible – even to those who killed her parents. Her book is meant to help people to let go of the chains of hatred and anger, and be able to truly live in God who is love. Left to Tell is a breathtaking book that proves the fact that â€Å"the love†¦show more content†¦In fact, many of her good friends were Hutus. Her parents too were ‘blind’ to the reality of hatred around them. They believed that nothing would harm them, gi ven that they had done good things for their neighbours. When Habyarimana’s presidential plane was shot down on 6 April 1994, all that Immaculà ©e’s parents believed was proven false. All she experienced from her neighbours as she grew up turned out to be like â€Å"a gathering storm† which anticipated a heavy â€Å"rain† to befall Rwanda – the genocide. This seems to the reason why she entitled the first section of her book, â€Å"A Gathering Storm.† In the second part, Immaculà ©e narrates her horrifying experience of the genocide. God became her father, mother, brother, her everything, in a tiny bathroom where she hid from the killers for months. When the genocide began, Immaculà ©e’s father asked her to go to hide at the house of Pastor Mulinzi – a family friend – with her brother Vianney, and Augustin, Immaculà ©e’s friend who was a Hutu but looked like a Tutsi. Mulinzi accepted them into his house, but when things became tough, he chased Vianney and Augustin away and kept Immaculà ©e with five other women. Mulinzi hid them in a tiny bathroom. Every corner of his house was searched many times by the killers, the Interahamwe (youth militia trained for killing), but it seemed that God blinded them, preventing them from discovering the bathroom. The six women wishedShow MoreRelatedAnalysis Of The Book The Left Of Tell By Immaculee Ilibagiza Essay1596 Words   |  7 Pagesâ€Å"Left to Tellâ₠¬  by Immaculà ©e Ilibagiza is a book that narrates the genocide that occurred in Rwanda in 1994, where millions of Tutsis were killed by Hutus. Tutsis is a minority group that formed the population of Rwanda, Africa. These people were dominated by Hutus, the largest group of people from Rwanda, who murdered more than one million people in roughly 100 during the genocide in Rwanda. In this book, we learn the story of Immaculà ©e Ilibagiza, a Tutsi, who endured pain and had to stay in hidingRead MoreLeft to Tell by Immaculà ©e Ilibagiza and Hotel Rwanda Directed by Terri George981 Words   |  4 PagesWhile the book â€Å"Left to Tell† by Immaculà ©e Ilibagiza and the movie â€Å"Hotel Rwanda† by Terry George shows its share of similarities, both portray the Rwandan Massacre of 1994 in diversified ways. First, while both characters share similarities portraying the perspective of the genocide, they also show some major differences in the point of view as the main character in the movie was a hotel manager while the other main character from the book was a young, Tutsi woman. Also, while they face similarRead MoreSummary Of I Forgive You 1539 Words   |  7 Pages INTRODUCTION (1 paragraph, ending in Thesis Statement) â€Å"I forgive you,† said Immaculee Ilibagiza, standing before the person that killed one of her family members (Ilibagiza). What would you do, given the opportunity to forgive someone who ruined your family, would you forgive them? Regardless of his/her previous actions, Immaculee Ilibagiza found it in her heart to have mercy on the killer that ripped apart her family during the Rwandan genocide. And it s not every person who can do so, especiallyRead MoreEssay on Rwandan Genocide: Tutsis versus Hutus1421 Words   |  6 PagesTutsi woman, to tell you my story of the Rwandan genocide and how it impacted my people. Through many years of pain and suffering I sit here before you to relieve my anger and install my knowledge of why the Belgium through colonization only installed more love in me toward my people and hatred towards me for not being able to help my people. My name is Immaculee Ilibagiza a Tutsi woman and this is my survival, comfort story. According to the book Peacemaking in Rwanda, that I Immaculee made my childrenRead MoreLeft to Tell1050 Words   |  5 PagesImmaculà ¨e Ilibagiza was a college student in Rwanda during the 1994 genocide in which nearly one million people died. Her story is a remarkable testimony to the power of God’s grace to strengthen us during times of trial and to live the teaching of the Gospel in the face of overwhelming evil. Her story is told in the novel Left to Tell, published in 2006. In Rwanda, there were three tribes, and each citizen belonged to one of the tribes. These tribes were the Hutu, which were the majority, TutsiRead MoreThe Rwandan Genocide Of 1994 Effect The Hutu And Tutsi1998 Words   |  8 PagesPlan of Investigation This investigation will seek to answer the question â€Å"How Did the Rwandan Genocide of 1994 Effect the Hutu and Tutsi?† I chose this question because last year I read the book Left to Tell and I wanted to know more about the two different types of groups, the Hutus and the Tutsis. This was and still is an important topic because many died that day just for belonging to a specific group. This topic shows how much our world has changed since 1994. In order to answer my historicalRead MoreCritical Analysis of Night and Left to Tell1790 Words   |  8 Pages Critical Analysis of Left to Tell and Night Andrew Hayes 5/5/09 SOC 111- Social Problems Prof. John Sterlacci While reading the books, Left to Tell by Immaculee Ilibagiza, and Night by Elie Wiesel, the similarity in person was very prominent. Noticing how closely related these two authors were in their time of struggle and how they conquered their struggles to become survivors. Family, personality, religion, and lifestyle all played separate parts in the story which were told. Though these authorsRead MoreThe Rwandan Genocide And The Genocide1382 Words   |  6 Pagesâ€Å"When you start to see another human being as less than you, it s a danger.†-Immaculee Ilibagiza. In 1994, a mass genocide broke out in Rwanda, a small country in Africa. The genocide occurred between the two ethnic groups where the Hutus were targeting the tutsis. The Rwandan genocide, ranking in the top five largest genocides in the world, was caused because of the resentment the hutus had towards the tutsis and was even more instigated by media and outsiders causing differences between the two

Stem Cell Research and Cloning

Stem Cell Research and Cloning Stem cell research and cloning offer promising breakthroughs in the treatment of several conditions such as diabetes, myocardial infarction, and spinal cord injury. The research is based on the fact that young cells can renew themselves and form tissues. Scientists must, therefore, reprogram somatic cells to produce the desired organ before the cells cross the specialization and differentiation stages. To this end, this paper examines ethical issues associated with stem cell research and cloning. Stem cell researchers might not accurately determine the right stage at which cells begin to differentiate and specialize to form organs for the purpose of introducing the anticipated DNA. For this reason, scientists can end up creating a chimera that is part human and pig. Still, researchers can create a chimera that is part sheep and goat due to experimental failures (Karpowicz, Cohen, Van der Kooy, 2005). Experiments involving human subjects can, therefore, be catastrophic and evil if human characteristics are transferred to animals. Stem cell research and human cloning face ethical condemnation because scientists destroy cells embryos as they perform experiments. Still, in experiments involving oocyte retrieval, women must undergo invasive procedures and risk infection, bleeding, and complications of anesthesia. The women also fail to receive a payment that can compensate the time lost in the experiment, as well as, the cost of undergoing induced complications (Lo Parham, 2009). Research involving human subjects should be regulated by institutions such as The National Institutes of Health because the studies have several ethical implications. Specifically, researchers must adhere to set standards because of the need to uphold human dignity when undertaking sensitive experiments. Further, researchers should uphold bodily integrity, protect the privacy of the participant, and autonomy (Kapp, 2006). As a result, studies involving human subject should present sound scientific justification why they must use human oocytes, embryos or human subjects. Still, institutional review boards should provide additional supervision on sensitive studies.

Health Related Quality Of Life Essay - 798 Words

Background and Significance Health-related quality of life (HRQOL) has been endorsed as a crucial indicator of health outcomes of individuals in different age groups, both in the USA and Thailand (Health Service, 2010; Ministry of Public Health, 2016). Adolescence is a time of significant and potentially stressful development during which constructing self-identity, continuing to develop autonomy, and exploring intimacy occurs (Steinberg, 2014). Experiencing and dealing with cancer during adolescence has been shown to have a major impact on normal development (Castellano-Tejedor et al., 2015; Shosha, 2016; Treenai et al., 2015). Evidence shows that adolescents with cancer reported lower HRQOL than their younger and older counterparts (Smith et al., 2013; Stokke et al., 2015), and low HRQOL was associated with treatment non-adherence (Rosenzweig Liang, 2016; Song et al., 2015). Studies in mixed-age groups of adolescents and other age groups with cancer showed that HRQOL could be predicted by age, gender, c ancer type, treatment, time since diagnosis, spiritual well-being, and depression (Bai et al., 2015; Punthmatharith et al., 2014; Perez-Campdepadros et al., 2015). However, research that exclusively includes adolescents with cancer does not exist, thus hindering a clear understanding about HRQOL in the target population whose growth and development could be jeopardized if not appropriately nurtured. Additionally, a model demonstrating predictors of HRQOL usingShow MoreRelatedHealth Related Quality Of Life1324 Words   |  6 PagesHealth Related Quality of Life: South Carolina Health and quality of life has its’ own meaning to every individual. Many factors contribute to a personal belief of health, but this individualization or opinion of health does not make it immeasurable. Why would one want to measure and compare heath and quality of life among populations? The benefits are endless. Finding trends within a population and comparing these tendencies to identify risk factors for decreased health related quality of lifeRead MoreThe Health Related Quality Of Life912 Words   |  4 PagesModern day technology has opened many doors in the medical field. A recent study done by the Veteran Health Administration (VHA) examined the health related quality of life (HRQoL) of a group of Veterans who received physical therapy via home video tele-rehabilitation. To some this may be an absurd method of physical therapy. However, it is most definitely an effective new technique. Physical therapy via home videos make rehabilitation more accessible to patient s, it saves money and time, and itRead MoreOral Health Related Quality Of Life1900 Words   |  8 PagesAccording to the World Health Organization, tooth loss is a form of disability and handicap (WHO 2001), characterized by the lack of ability to perform daily tasks, such as eating and speaking, and the reduction of social contact, because of the impaired esthetics. This disability has important adverse effects on different aspects of quality of life. When evaluating treatment options, variables such as survival rate and longevity, and frequency of complications have been regarded as the most importantRead MoreOral Health Related Quality Of Life2627 Words   |  11 PagesD4 CASE PORT FOLIO LAKSHMI HARINI MALLAVARAPU 15563 Clinical question Is oral health related quality of life better in population wearing removable partial dentures compared to population not wearing removable partial dentures? Background Losing teeth can be due to various factors such as caries, periodontal disease, trauma and oral cancer. It may result in masticatory difficulties affecting the quality of life of an individual. The treatment options for these missing teeth can be implant, fixedRead MoreThe Effects Of Psoriasis On Health Related Quality Of Life703 Words   |  3 PagesThe Effect of Psoriasis on Health-Related Quality of Life Introduction Psoriasis is a disease that greatly affects a small amount of the population. It is estimated that about 3-5% percent of the population is diagnosed with psoriasis (Yu, 2016; Pg. 1). Psoriasis is defined as a chronic inflammatory skin disease (Lahousen et al, 2016; Pg. 78). The disease creates, in most cases, rough dry patches or lesions on the skin surface. 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The World Health Organization at first defined health as the complete state of physical, mental, and social well-being and not merely the absence of infirmity but then it reviewed the concept of health and changed it to the definition of the extent to which an individual or group is able to realize aspirations and satisfy needs, and to change or cope with the environment. Health is a resource for everyday life, not the objective of living; it is a positive concept, emphasizing

Business Capstone Project Sewage Discharge Materials

Question: Discuss about theBusiness Capstone Projectfor Sewage Discharge Materials. Answer: Introduction to Literature Review Organic products are the products grown without the utilization of pesticides, synthetically made chemical agents, sewage discharge materials, radiations, organisms with modified genes. The organic products from animal origin are devoid of any harmful chemicals, or other substances as the animals are not treated with growth enhancing hormones or antibiotics. Thus, organic farming is the technique that involves producing food and substances naturally (www.marketwired.com 2016). The world population is increasing day-by-day and provision of food and related requirements may get difficult subsequently. Moreover, the use of chemicals, pesticides, radiations and other means that are applied for production of food in modern industry is adding to the cause of environmental degradation (www.unctad.org 2016). The harmful agents are disrupting the flora and fauna balance, human health is getting affected largely. Now, sustainable methods for cultivation of crops and other food products is a necessity to save the world and its habitants from further damage. The organic farming for food production is a major step towards green revolution and sustainable development. There are few considerations for cultivation of organic food products. The market for organic product globally as well as individual lands , market size, the consumers and their present trends towards the organic food consumption, demand and supply of the food products grown naturally and production of the organic food staff are given in the below mentioned literature review. Organic Market According to Alexandratos and Bruinsma 2012, the total land available globally is about 13.4 billion hectare. The agricultural land constitutes of about 1.5 billion hectares. The land available currently for organic agriculture is approximately, 37.2 million hectares. According to Willer, Lernoud and Schlatter 2014, Oceania constitutes of about 12.2 million hectares of land, which is the worlds most organic agricultural area. The developing countries account for about one third of this agricultural area. Despite the reductions in world economical condition, the sales of organic products increase consistently. Australia comes under Oceania region. Though Oceania region accounts for the worlds largest area for organic agriculture, yet its significance is reducing. The organic market is comparatively small in Australia. It contributes about less than 2 percent of the global market for organic products. According to Australian organic market report 2014, the consumption of organic products in Australia is reaching heights. Beef and dairy are held as the fastest growing organic product in this sector. Among others, dairy products have shown highest growth ($113m), second highest growing product is beef with worth of $198m. Overall export of the organic food substances has shown a significance increase in growth from 2012 to 2014. According to the United Nations Conference on Trade and development report 2014, 80 percent of the total organic farmers are in developing countries. The organic food product sales contribute about 60 billion dollars to the global economy each year (www.unctad.org 2016). Strength: The organic market in Australia is growing consistently and the demand of the organic products is increasing day-by-day. Hence, it will be beneficial to the Capstone Project. Weakness: Oceania region accounts for the worlds largest area for organic agriculture, yet its significance is reducing. Hypothesis: The organic market is developing and it will prove to be beneficial from the perspective of the business as the organic market growth rate is increasing rapidly in Australian market. Conclusion: Australia comprises of the largest organic cultural land, the market growth is also reaching heights, hence by considering the importance of the land, it is concluded that the business will do well in the market. Market Size According to a research by Marketwired 2016, the global market for organic products is analyzed and expected the by the end of 2020, it will reach 2111.44 billion in US dollar. It has been studied that there is an increase in consumer awareness about the harmful effects of the food staffs prepared from toxic substances. The market size of the organic products increases subsequently. Statistics say that in 2013, about 35 percent of the shares in revenue was accounted by the organic fruit and vegetables market in 2013. It is expected that in the near future the market size of the poultry, meat and fish will be higher than 13 percent with the increasing trends in the organic products consumption. Non-beverage food articles like rice, soybeans, oats comprises of 43 percent of the global organic market and it is forecasted to have a growth of more than 23 percent. The world market for the beverages like coffee and tea is anticipated to grow over 20 percent. The market size of the organic processed and frozen food products will likely to have a growth of 11 percent in the future (www.marketwired.com 2016). As per the Nutrition Business Journal, the sales of the organic products were expected to witness a growth of US$11 billion in 2004 to US$27 billion in 2012. This forecast was made in lieu of the increasing rate of agriculture and consumption of the organic products in the world market (Dias et al. 2015). According to International federation of organic Agriculture Movements (IFOAM), it had been estimated that there would be a market growth of US$20 billion( 2001) to US$62.9 billion (2011) globally. Australia was ranked as the highest state containing agricultural land. Moreover, it was estimated as one of the potential market of the world in organic products (Willer and Lernoud 2013). The data on Australian organic industry statistics provides mix information supplied by Australian Quarantine and Inspection service. According to the analysis by IBISWORLD, since the last five years, organic farming practices have been held as economically the highest sector contributing the world economy. The revenue from the organic sector is estimated to grow in the coming years (Mitchell 2012). Strength: The market size and the sales rate are likely to grow further. Weakness: Presently, the market size is small in Australia. Hypothesis: The Capstone Business project will be benefitted with the up gradation of the industrial scale as the present status of the organic industry in Australia is small scale in nature. Therefore, by up gradation, the business will grow. Conclusion: Though currently Australia has small scale industrial developments in organic sector, it is evident from the reports that the organic products sales rates have increased and hence there are higher predictions of the growth in organic market size. In this way the project also gets benefitted. Customers According to the Australian organic market report, a huge transformation had been observed in non-organic product consumers and an increase in purchases of organic products has been reported. It increased from 24 percent to 40 percent in 2014. The organic food having authentic certification is consumed by one third of the customers in Australia (Ferguson, Pinnuck and Skinner 2014). According to Shafie and Rennie 2012, there is an increase in the interest towards organic product irrespective of the age, income and education of the consumer segment. The price of the organic product is a major factor that is predominantly holding back the consumption of the organic substances. The shift towards the organic sector is due to the global concerns about the harmful and toxic substances found in the conventional food products that lead to major health issues and becomes a point of agony among the customers. According to a survey report, about one third of the customers have shown interest in paying for the organic food products as they have a better safety profile. It has been reported that a majority of the United States population have shifted towards the organic product consumption and hence an increase in the sales of the organic articles is evident (Lee and Yun 2015). A recent study revealed that a number of strategies required to be adopted to ensure safe consumption of the organic food products. Appropriate labeling of the food product, public awareness program regarding the organic food product and benefits of the use of the articles are important elements need to be recognized by the consumers of the organic product and non-organic consumers as well (Teng and Wang 2015). Strength: There is an increase in the interest towards organic product irrespective of the age, income and education of the consumer segment. They are socially more aware about the environmental degradation and hence choosing the organic food products for enhancing their longevity Weakness: The prices of the organic products are comparatively high and a major barrier to consumption of the products. Hypothesis: Reasonable prices of the organic products will attract more consumers towards consumption of organic foods that will be beneficial to the project as well. Conclusion: The consumers are well aware of the sustainability issues and are shifting towards the organic product consumption. However, the prices are high and are sometimes unaffordable to all the societal classes. It is concluded that with price reduction the consumption rate will be higher, so the business will increase in terms of sales rate. Supply and Demand Urbanization has a great impact in the forthcoming demand and supply of food products worldwide. In case of an abrupt increase in urbanization, the availability of the dietary components will be limited, if the state has reached to its maximum in terms of economic stability. The countries contributing greatly to the processing sector also face greater need for organic food product demand. The factors playing vital parts in influencing the demand are price, quality of products, origin of the product and the food labeling and social objectives. There is an increasing demand for fruits, meat, oils, herbs and various spices (Carolan 2016). Hines 2014, states that an appropriate approach is required for establishing proper supply chains of the organic products. It should be based on customer-oriented supplies and in accordance with the overall market scenario. The major challenge is the expenses of the products. It needs to be ensured that the customer demands are met adequately. Security for food is a worldwide issue at present, followed by a decrease in stocks of food articles and the prices increased sharply. The crisis period has passed apparently but there is a lack in the initiative required for the raising the awareness towards the relevant issues. This might be due to the prevailing pressure of increasing population, rapid increase in demand. The unfavorable climatic conditions are a constant threat to the supply and production of food substances to fulfill the needs of the growing population. Thus, Australia being an exporter in food substances has greater impact of the food scarcity and escalation in the prices of the products. Food security was considered as a major issue and a problem that needs public attention in Australia (Dibden, Gibbs and Cocklin 2013). Phosphorus has a great importance in production of food. It cannot be replaced by some other elements. It has a greater role in meeting up the feeding demands of the population worldwide. However, if this continues, it will lead to huge demand of the phosphorus, cropland, dairy products, food and beverages. It is estimated that by the end of 2040, the phosphorus resources will be depleted and hence, supply will be decreased. The demands for food cannot be met eventually. Therefore, this situation necessitates the emergence of a measure for optimal and balance use of phosphorus in food industry to maintain the demand and supply chains (Cordell and White 2013). Strength: Demands in the markets for organic products are increasing constantly. Weakness: It is analyzed that if the current demand and supply of the organic food products are not met adequately, there will be decrease in growth of the organic sector globally. Hypothesis: The supply rates should be high in situations of high demands and low when the demands of the products are decreased. Conclusion: The organic products are in high demand, the supply chain must meet up the demands and this will bring an overall growth of the organic market. The business project will eventually have higher demands of organic products. Production Agriculture is highly sensitive to changes in climatic conditions. The changes are due to natural calamities or sometimes they are manmade. Thus, climate has a major impact on crop production. This affects the livestock and health. It also creates an alteration in the pattern and balance of the food and food products trade. It also affects the supply of food products and their prices. Therefore, more information and data are required for forecasting the climatic changes (Wheeler and Von 2013). It is necessary to adopt such an agricultural system that is highly productive as well as reduces the anticipated risks to the environment and human lives. The sustainable methodologies have emphasized more on minimization of the costs and contamination of the environment (Ponisio et al. 2015). Seufert, Ramankutty and Foley 2012, states that it is important to consider sustainable technique as an important tool for production of crops. The benefits of organic farming must be understood from the perspective of social, economic and environmental backdrop. The organic yield rates are a part of the social, ecological and economical benefits, yet it is accepted universally if it has some sustainable developmental basis. In spite of the advances in the production and research in the agricultural field., approximately, 1 billion population are in acute need of food, insecurity of food is global cause for agony. (Girard et al. 2012). Strength: More information and data are required for forecasting the climatic changes. This would be beneficial to the food industry and help them cope with the difficulties that are likely to be encountered under unfavorable conditions. Weakness: Agriculture creates a great stress on soil, water, atmosphere and biodiversity. If the current scenario persists then this would lead to more exaggeration on the natural sources. The limitations are the yield rate of the products. Hypothesis: Strategic approach towards improving the production rate and accessibility of the food universally to all classes of the society is necessary for further development. Conclusion: Climate changes play an important role in agriculture, by adopting proper measures the production and yield can be increased to fulfill the requirements of the consumers and food insecurity can be eliminated. The business will grow financially with increase in production and yield of the organic products and will be able to meet the market demands. Conclusion Australia was ranked as the highest state containing agricultural land. Moreover, it was estimated as one of the potential market of the world in organic products (Willer and Lernoud 2013). There has been a huge transformation in non-organic product consumers and an increase in purchase rates of organic products has been reported (Ferguson, Pinnuck and Skinner 2014). Agriculture is highly sensitive to changes in climatic conditions. Climate has a major impact on crop production. This affects the livestock and health. It also creates an alteration in the pattern and balance of the food and food products trade. It is important to consider sustainable technique as an important tool for production of crops. The benefits of organic farming must be understood from the perspective of social, economic and environmental backdrop. An accurate step towards increasing the production of the organic food products will help framing proper supply channels of the products and also ensure that the prices are kept reasonable. Eventually, there will be high demand that could be met adequately. It is highly crucial to create awareness and enlightenment among the people regarding the organic product consumption and ill effects of the food items containing artificial harmful chemicals and adulterants. This would help in maintaining the ecosystem and safeguard our planet from further depletion. Hence, the Business Capstone project will be able to meet the market demand. Reference: Alexandratos, N. and Bruinsma, J., 2012.World agriculture towards 2030/2050: the 2012 revision(No. 12-03, p. 4). 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